I am very excited about some great news today! While creating the headshots of all ballet dancers who dance at Oregon Ballet Theatre, I kept thinking about a potential ad for them that would enable the general public to get to know the dancers a bit more intimately.  I contacted my ad agency friend and told him what I was thinking. He created some quick concepts, we met with the marketing team at OBT, and they liked the ad.

I than contacted the editor at 1859 Magazine, asked about potentially running the ad, and today they told me that they will be the first to run the ad.  A full page ad will run in their Winter 2010 issue.

Here is the ad.  I would like this campaign to run as a series using all of the dancers’ photos and words.  We are also looking at changing the font type to be each dancer’s handwriting instead of text.